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Profile of General Santos City

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The City of General Santos  (abbreviated G.S.C. or Gensan.; Filipino: Lungsod ng Heneral Santos, Cebuano: Dakbayan sa Heneral Santos) is a city in the Philippines. Situated in the southern part of the country, in the province of South Cotabato. The city has a population of 535,747 as of 2007, making it as one of the populous cities in the Philippines.

General Santos City is bounded by three municipalities of Sarangani Province and two municipalities of South Cotabato, namely Alabel, Malungon, Maasim, Polomolok and T'boli.
The city's economy is primarily agro-industrial. As a component of the SOCCSKSARGEN growth area, it has contributed much to the area's emergence as the country's leading producer of major commodities.
Due to its rich soil, good rainfall and typhoon-free climate, the area is the largest producer of corn, coconuts, copra, pineapples, asparagus and rice.
The area also produces other high value crops such as exotic fruits, potatoes, vegetables, cut flowers and okra. It accounts for the largest daily total of fish landings in the country and is the leading producer of sashimi grade tuna. Residents boast that fish and seafood do not come fresher than in their city.


-The city is a three time awardee for the "Most Competitive City" in the Philippines for the years
-1999-2000 (all cities category)
-2000-2001 (mid-sized category) and
-2007 (mid-sized category).


     General Santos City lies at the southern part of the Philippines. It is located at 6°7'N 125°10'E.
-The city is southeast of Manila, southeast of Cebu and southwest of Davao.
-The municipalities of Alabel, Malungon and Maasim of Sarangani Province and the municipalities of Polomolok and T'boli of South Cotabato surround the city.


The city serves as the inbound destination for the sights, sounds and culture of SOCCSKSARGEN. Air, sea and land transport provides easy access to the key cities in the Philippines. The city is base to the Philippines' second largest airport-in-area and has one of the most modern seaports in the country.


The General Santos International Airport is the largest Airport in Mindanao., It has a 3,227-meter runway capable of handling wide-bodied jets like Airbus 340 and Boeing 747. This puts almost all key cities in the Philippines. It currently handles direct flights to Manila and Cebu through Philippine Airlines and Cebu Pacific.


The Makar Wharf is considered one of the best in the country. With a 740-meter docking length and a 19-meter width, the wharf connects the City to destinations within and outside the Philippines. Negros Navigation, WG&A and Sulpicio Lines provide the route while Indonesian shipping lines contribute their GenSan-Indonesian route for passenger and cargo traffic.


-Inbound and around SOCCSKSARGEN land travel is a fast and convenient ride. With more than 400 passenger buses and jeepneys wielding routes within, to and from the growth region, getting to your place of destination is a comfort.
-Because of the city's good weather, with its typhoon-free location and evenly distributed rainfall, the city and surrounding areas have enormous economic and development investment potentials.
-It is now the center of three major regional improvements for the integrated transport system in Southern Mindanao including an international airport, highway facilities and the modernization and expansion of Makar seaport.
-At the rate everything is going, South Cotabato's only chartered city may indeed turn out to be the next major trading center in Southern Mindanao after Davao, the current pacesetter in the region's development.  

Now the city is positioning itself to be an investor's haven in Mindanao, and the expansive role of the port of General Santos in the city's ascent as one of the major investment and agro-processing centers of Region XI is highly recognized. Considering its strategic location within the southeast Asian economic zone and its proximity to its Asean neighbors like Singapore, Malaysia, Borneo, New Guinea and Australia, General Santos is indeed a Gateway to the Asean economic zone (Port District Southern Mindanao, 1994).


-The presence of major economic infrastructure support facilities provide the city an edge in terms of comparative advantage due to its standards that are comparable to international benchmarks.
-The world class Fishport Complex has a 750-meter quay, 300-meter wharf for 2,000 GT reefer carriers, refrigeration facilities with 1,500 cold storage capacity, 60 tons/day ice plant, brine, air blast and contact freezers.



Abundant power supply provided by SOCOTECO II retailer of The National Power Corporation.

Clean and safe water supply provided by GSC Water District. Baranagay Water And Sanitation


Modern and digital communication offered by major telecommunication companies. The availability of Internet Service Providers serve also as major key to be top of the domestic and international businesses.


There are 59 banks operating in the city composed of 46 commercial banks, 5 savings banks, 1 cooperative and 7 rural banks in 2000. Aside from this, there are 49 pawnshops providing emergency loan assistance and 48 lending institutions.

General Santos City registered 1,505 new medium to large enterprises
in 2000. Aggregate investment involved is estimated to be around
P 1.899 billion, generating 4,361 new employees.

Of the total investments, 76.03% were for social and personal
services, 9.77% in wholesale/retail trade business, 4.38% were
in manufacturing while the least at 0.02% were invested in
mining & quarrying.


General Santos City is the center of education of Region XII.


Down the southern tip of Mindanao, expanding from the basin of
Sarangani Bay, lies the City of General Santos - a fortress of modern amenities
that is endowed with the beauty of nature and diverse cultures abound.
Is a gateway in discovering the boundless beauty of SOCCSKSARGEN Growth Region.


Robinson's begins construction of P2-billion mall in GenSan

Contributed by Edwin G. Espejo/MindaNews contributor
Thursday, 26 June 2008 10:45
GENERAL SANTOS CITY (MindaNews/25 June) -- The Gokongwei-owned Robinson's has started land preparation for the construction of its P2-billion mall project here, sources from City Hall said. Located on an 8.5-hectare property along J. Catolico St. in Lagao, the project is, according to city hall media chief Avel Manansala, reportedly the single biggest private investment in the city in recent years. The two-storey mall is owned by Robinson's Land Corp., a subsidiary of JG Summit.
The store will be its third and biggest in Mindanao. Robinson's already has an outlet in Cagayan de Oro city. Construction is likewise ongoing for its other branch in Davao City. Its General Santos branch will house the company's flagship stores- Robinsons Department Store, Robinsons Supermarket, Robinsons Appliances, Handyman Do It Center. In addition, the mall complex will also house four cinemas. The construction came after years of repeated reports that Robinson's will finally make use of its property acquired in the 1990's.
"It will be remembered that years ago, before a series of bombings rocked the city, they were supposedly set on starting this project back then and have even applied for a building permit," according to Manansala.
But Robinson's management held off planned construction until late last year. Mayor Pedro Acharon Jr. said the entry of Robinson's will augur well for the local economy.
He said it is also a manifestation of investor confidence in the local government and residents of the city. If completed, it will be the fourth mall to rise in General Santos.
Already in existence are Gaisano General Santos and KCC Mall of GenSan. A third, Kimball Plaza, was gutted down by what police believed was arson, in 2002.
As this developed, Manansala likewise revealed that SM Department Store, a rival chain of Robinson, is reportedly finalizing negotiations with the Salazar family for the lease or purchase of an eight-hectare property along Santiago Boulevard for its own version of department store.
In addition, NCCC Mall of Davao has already rented a warehouse along Llido Street for its wholesale operation. (Edwin G. Espejo/MindaNews Contributor) Mindanews

Sta. Lucia Realty starts building subdivisions in General Santos

GENERAL SANTOS — Listed property firm Sta. Lucia Realty and Development, Inc. has entered this port city, launching recently its "Colinas Verdes" residential project.
Liezel T. Magpoc, vice-president for sales and marketing of Orchard Property Marketing Corp., Sta. Lucia’s marketing arm, said the project sits on an 11-hectare property with 500 lots for sale.
Colinas Verdes, named after a successful property project in Manila, will have amenities like a multi-purpose clubhouse, pool, concrete road network, paved sidewalks with concrete curbs and gutters, underground storm drainage system, and centralized water system, among others.

SM group eyes mall in General Santos City

GENERAL SANTOS CITY — SM Prime Holdings, Inc. has expressed interest to build a shopping mall in this city, posing a potential competition to two established malls and another in the pipeline.
The mall giant expressed the intention to local government officials through affiliate Shopping Center Management Corp.
"It’s 80 to 90% sure that SM is putting up a branch here... and this is a welcome development. Their people had discussed the project with the local government," General Santos Mayor Pedro B. Acharon said.
Rival Robinsons Land has started building a P2-billion mall that is expected to open in June next year. The other two malls that have been operating here for years are the Gaisano Mall and KCC Mall.


Isuzu’s 3rd Mindanao branch undergoing construction in GenSan!

At first it was only Mitsubishi Philippines and Honda Cars hugging the limelight in General Santos, being the only sales and service centers of major car manufacturers in the city. Franchised by the Regollo Family, and the Ced Family respectively,  their GenSan branches were their Japanese franchisors’ top dealerships in the Philippines for more than a couple of years owing to the warm patronage of the people of South Central Mindanao or Region XII.
For the rest of the owners of other car brands in the Tuna Capital, they would have to drive their vehicles to Davao City 150 kms away if they want them serviced by their respective official service centers located there. Or if they want to purchase vehicles other than the Mitsubishi and Honda brands, then the Durian Capital is the nearest place to visit.
Finally in October 2007, to answer the clamor from its numerous clients and prospective customers, Hyundai Philippines decided to construct and open their own along the National Highway a few meters away from Mitsubishi GenSan. No less than GenSan Mayor Jun Acharon led the inauguration of the new Hyundai Sales and Service Center-General Santos!

And now, more than a year after that, here is another car dealership whose owners have again acknowledged the soundness of investing in General Santos City and have joined the bandwagon of large multinationals which have settled here including Toyota, Hyundai, the just-opened Robinsons Mall, SM Malls and many more.
Welcome to GenSan, Isuzu Philippines Corporation through its franchise, Isuzu MTL GenSan Motors, Inc.

This is just the 3rd Dealership of Isuzu Philippines Corporation in Mindanao, following
the ones in Cagayan de Oro (Cebu Southern Motors Inc)
and Davao City (Southern Motors of Davao Inc).

Budget hotel chain Microtel eyes General Santos

11/17/2008 | 12:28 AM
GENERAL SANTOS CITY — Budget hotel chain Microtel Inns & Suites is planning to expand here, as it takes advantage of the city’s attraction as a convention site, a senior company official said last week. Grace T. Magnaye, Microtel Development Corp. business development manager, said the company and the Floirendo-owned Damosa Land, Inc. are in talks to open another facility in this city, which will be its second in Mindanao. Damosa holds the Microtel Inns & Suites franchise in Davao City and General Santos City. Microtel caters to both local and international business travelers and value-minded


Microtel claims to stand out from other budget hotel operators because of the system-wide design of its buildings and furnishings that stress function, comfort and convenience, while meeting international quality standards. "Yes, there’s a plan to build a hotel in GenSan. Our top executives and the Damosa [management] are in the advance stage of negotiations," Ms. Magnaye said in a phone interview from Manila. She said total hotel investments will amount to P90 million for 50 rooms. The construction will start in the first quarter of next year. The proposed Microtel site will be along the national highway in front of St. Elizabeth Hospital. The building at the proposed site has been cleared of its occupants, which include a convenience store, bakeshop and drugstore. General Santos has attracted national conventions under its home stay program, but has had difficulty in accommodating gatherings with more than 2,500 participants. The possible entry of Microtel is expected to boost the city’s tourism industry.

Existing hotel operators welcomed Microtel’s expansion plan. "We welcome new hotel operators since it would mean additional venues where tourists can be accommodated and for the city to further attract large summits," said Romeo Bartolome, general manager of East Asia Royale Hotel. East Asia Royale, which has 100 rooms, is the undisputed hotel choice of foreigners coming to the city. "It’s good for the city. It is showing that we are booming," Mr. Bartolome said. He noted that a new hotel player in the locality would be good for the industry because it will make the players more competitive. "We have loyal followers already from the corporate world," he said, bullish about the entry of giant shopping mall operators Robinsons and SM.

Robinsons has started building a mall, and SM is expected to follow suit in the near term. The latter is still negotiating with the owner of a prospective site. Mr. Bartolome said East Asia Hotel would spend P100 million to expand its capacity by another 60 rooms, in line with the growing urbanization of the city. The proposed Microtel site is near East Asia Hotel. Microtel is one of the fastest growing hotel franchise brands in the Philippines and in the US. It has more than 300 inns worldwide. In the Philippines, it operates in Baguio City, Batangas, Boracay, Cabanatuan, Cavite, Mactan and Tarlac. It will soon open facilities in Palawan and at the SM Mall of Asia. — Romer S. Sarmiento


-US Naval Base soon to be built in General Santos City
-Coal Plant to be built in General Santos City
-Philippine Tuna Fishermen in GenSan will access Indonesian Waters permits and licenses will soon be issued.
-Position itself as alternate information communication technology hub.
-Philippines Gateway to BIMP-EAGA
-Emerging exports (as of 2004 posted US$381 million)



Last Updated ( Monday, 18 January 2010 20:17 )